This product is formulated with various herbal essences which took the hair nutrition and health experts couple of years to develop. It contains herbal ingredients that can rapidly turn your hair black naturally and keep it healthily. Besides blackening hair, it also has anti-dandruff and nourishing properties which can supply essential nutrients to hair roots. Safe and healthy, without harmful chemical based other hair dyes; thus won't damage hair and scalp. Directions to use: 1. Wear a pair of gloves (if not this shampoo will blacken your nails) 2. Wet your hair and dry it with a towel until damp. 3. Pour the Noni Black Hair Magic on your hands/bowl and mix it well. 4. Place the mixture onto the hair and keep massaging for 7 ~ 10 minutes. You can leave it for another 10 minutes on hair. 5. Rinse your hair thoroughly.